The Definitive Books on Email Marketing

Thought Leadership and Actionable Tips from Simms Jenkins,
Nationally Recognized Email Marketing Expert and CEO of BrightWave

Learn More Learn More The New Inbox The Truth About Email Marketing
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The New Inbox

Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins provides the keys to elevating your email program in a dynamic new digital world. The leading industry expert, agency CEO, speaker and author of “The Truth About Email Marketing” addresses:

  • How email marketing fits in a social networking crazed world
  • Why mobile is the biggest game changer to hit email marketing. Ever!
  • Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.

“I’ve learned as much about email from Simms as from any other person in the world. This is a useful, important book.”

Jay Baer, President, Convince & Convert.
Co-author of The NOW Revolution: 7 Shifts toMake Your Business Faster, Smarter and More

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The Truth About Email Marketing

Jenkins’ highly regarded debut explains everything you must know to utilize email marketing in your corporation or small business! This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results.

  • The truth about recession-proofing your business with email marketing
  • The truth about measuring results and improving promotional and newsletter campaigns
  • The truth about email marketing versus spam

“It’s refreshing to see an author addressspecifics instead of gloss over generalities that can be boiled down to once sentence. Simms’ book debunks the top email marketing myths ina readable and logical fashion.”

Tad Clarke, Editorial Director, MarketingSherpa Inc.